Wild Rice Canada — B2B Website Strategy & Development
A strategic website transformation for a Canadian wild rice supplier, combining market research, B2B positioning, content strategy, UX design, and WordPress development to create an effective B2B sales tool designed to attract the right customers and support business growth.
Year
2026
Industry
Agriculture
Service
Market Research / B2B Strategy / Content Strategy / UX/UI Design / WordPress Development / SEO
The Challenge
Wild Rice Canada needed more than a redesigned website. The goal was to turn its online presence into a practical B2B sales tool — one that could attract the right buyers, communicate the product’s unique value, and support international business development.
The Approach
Research & Positioning
Conducted market and competitor research to better understand the B2B landscape and identify opportunities for stronger positioning. Reassessed the company’s target audiences and developed a clearer communication strategy around the needs of wholesale, food manufacturing, and international buyers.
Information Architecture & Content
Restructured the website around three distinct customer groups, creating dedicated pages with relevant messaging and clear paths to inquiry. Worked closely with the client to understand the business, identify key competitive advantages, and develop clear, relevant content tailored to customer needs.
UX/UI Design & WordPress Development
Designed a clean, intuitive website that puts product information and customer needs first. Built a flexible WordPress website with dynamic content, making it easy for the client to update information through the admin panel without changing the page design or layout.
SEO & Lead Generation
Integrated SEO into the website structure, page content, and technical setup to improve search visibility for relevant B2B queries.